"You're only one person away from the most important people in the world." Chet Holmes. Those people are the gatekeepers!
When you are looking for influencers for your product/brand, you need to look for high"I" people. I call them Queen Bees. The person you are looking for (you know who I'm talking about) she is the leader, the one who is connected, when she buys something, everyone looks and starts to buy as well. Here is a training on looking for some of the people who can help you in your business. It was a LIVE team training from Nov 2016. Enjoy!